“DILWALE DULHANIA LE JAYENGE”: THE RECORDBREAKING BOLLYWOOD ROM-COM CELEBRATING 1000 WEEKS IN CINEMAS “DILWALE DULHANIA LE JAYENGE”: THE RECORD-BREAKING BOLLYWOOD ROM-COM CELEBRATING 1000 WEEKS IN CINEMAS
Aditya Chopra’s “Dilwale Dulhania Le Jayenge” is one of the world’s favorite films. Released in 1995, the romantic melodrama is still in its original theatrical run and this week reaches a remarkable milestone: 1000 consecutive weeks screening in a single cinema, the Maratha Mandir in Mumbai. To say that “DDLJ,” as it is commonly called, is the longest-running film in Indian history is to understate its astonishing achievement. It became the longest running-film in Indian history when it surpassed the five and half-year benchmark of the action classic “Sholay”. That was 14 years ago.
The film is a phenomenon. In the Maratha Mandir, it plays before audiences that know every scene and can sing every lyric. “DDLJ”’s famous tagline is “Come… fall in love” and those audiences come back again and again to fall in love with the charming joker Raj (Shahrukh Khan) and sensible, beautiful, spirited Simran (Kajol) as completely as the couple fall in love with each other.